The New Way Gen Z Discovers Perfume
TikTok has completely rewritten the way people talk about perfume. Scents are no longer just luxury statements they’ve become part of self-expression, identity, and mood. Gen Z doesn’t buy fragrances because of celebrity endorsements or big brand names; they buy them because they feel seen in them.
That’s why Open Water SG fits perfectly into this new wave of perfume trends. Its scents are inspired by global icons, but reimagined for individuality. They’re versatile, gender-fluid, and thoughtfully crafted made for people who don’t just want to smell good, but to tell their own story.
Trend 1: Unisex Perfumes for Every Mood
One of the strongest shifts TikTok has sparked is the rise of unisex perfumes. Gen Z loves scents that move freely between freshness and warmth fragrances that fit whoever they feel like being that day.
Open Water SG captures that balance effortlessly.
-
By The Sea, inspired by Giorgio Armani’s Acqua di Gio, embodies lightness and ease, perfect for spontaneous plans or daytime confidence.
-
James Dean, inspired by Tom Ford’s Ombre Leather, brings the opposite energy: bold, grounded, and subtly rebellious.
These perfumes reflect the way Gen Z approaches scent: it’s not about gender; it’s about vibe. And whether that vibe is coastal calm or moody elegance, Open Water SG offers a scent that matches.
Trend 2: Everyday Scents That Still Feel Luxurious
Gone are the days when perfumes were saved for special occasions. TikTok has made “everyday scent” culture cool again the idea that you can wear luxury-quality fragrances anywhere, from coffee runs to co-working sessions.
Open Water SG’s collection speaks directly to that shift.
-
Lost in California, inspired by Byredo Mojave Ghost, is soft, musky, and clean the kind of scent that feels personal, like skin after a good day.
-
Of Grace, inspired by Chanel Coco Mademoiselle, adds a polished brightness that’s easy to wear daily yet never goes unnoticed.
These perfumes are wearable stories; they move with you, settle into your skin, and become part of your rhythm. That’s exactly the kind of authenticity Gen Z connects with.
Trend 3: Scent Layering and Personal Signature
TikTok has turned scent layering into a creative art form. Perfume lovers now mix and match fragrances to create combinations that feel uniquely theirs. Instead of one signature scent, it’s now about building your own fragrance identity.
Because Open Water SG perfumes share a smooth oil-based format, they layer beautifully. For instance:
-
Pair By the Sea with Scarlet (inspired by Baccarat Rouge 540) for a fresh-meets-amber finish that’s radiant yet grounded.
-
Or mix Lost in California with James Dean to create a warm, musky blend that shifts as the day goes on.
It’s not about following perfume rules anymore; it’s about experimenting. And Open Water SG gives Gen Z the perfect palette to do that with confidence.
Trend 4: Aesthetic Scents That Match Lifestyle
TikTok thrives on aesthetics: “clean girl,” “vanilla,” “coastal,” and “soft masculine.” Each look has a scent to match. What’s interesting is how Open Water SG perfumes naturally fit into those moods without trying too hard.
Scarlet feels right for the elegant aesthetic: golden, glowing, and sensual.
By the Sea belongs in the coastal mood board: minimalist, calm, and crisp.
Dark Paradise, inspired by Tom Ford’s Black Orchid, fits the mysterious night-out vibe: bold, layered, and hypnotic.
These perfumes don’t chase trends; they interpret them in a timeless way. That’s exactly why they work so well for Gen Z, who value style, yes, but authenticity even more.
Trend 5: Storytelling Through Scent
Every viral TikTok perfume moment has one thing in common: a story. It’s not just about what the perfume smells like, but what it makes you feel.
Open Water SG’s strength lies in this emotional storytelling. Each perfume is “inspired by” something iconic but
reinterpreted in a personal, human way. Paramour, inspired by Versace Eros Pour Femme, isn’t just about attraction; it’s about confidence. Lost in California isn’t just a scent; it’s a feeling of freedom, sun, and self-expression.
For Gen Z, that emotional connection is everything. A perfume has to mean something; it has to say something. Open Water SG perfumes don’t just follow trends; they create new ways to feel seen through scent.
The Future of Perfume Trends Is Personal
TikTok might make fragrances famous, but what keeps them loved is connection. And that’s exactly what Open Water SG delivers: perfumes that adapt to who you are, wherever you are.
From the clean energy of By the Sea to the depth of Dark Paradise, every bottle feels intentional. They reflect the direction perfume culture is heading: unisex, expressive, wearable, and emotionally honest.
Gen Z didn’t just redefine perfume trends; they reminded us that scent is personal. Open Water SG simply gave them the language to express it.